For many businesses, defining a brand identity comes as an afterthought. Entrepreneurs come up with a genius product or service, and the ethos of the business is secondary. But that wasn’t the case for me.
I always knew I’d develop something to help save the world. Sustainability has been a passion of mine for as long as I can remember, and I was always on the hunt for alternatives to single-use plastics (often to the bewilderment and frustration of everyone around me). Why couldn’t I just suck it up and buy something cheap and accessible, even if I knew it would end up in a landfill?
I just couldn’t live with myself, knowing that the choices I was making could eventually mean greater problems down the road for my son and future generations. I wanted better for myself, my family, and those around me.
So there I was, a shopper fixated on finding alternatives, who also, for the record, happens to have thick, curly hair. Along with a passion for sustainability, I was focused on haircare, since my mane requires a great deal of TLC (and by that, I mean lengthy styling treatments and arduous blowouts).
Shower caps had become essential, as I needed blowouts to last as long as possible. But once again, my quest for an alternative to single-use shower caps was leading me down an endless rabbit hole.
And that’s when I had my lightbulb moment!
I could create a sustainable shower cap, made from recycled materials. Better yet, I could develop a design that was far superior to the cheap options we’d all grown accustomed to.
I learned that 7.3 billion disposable shower caps are sold in the U.S. each year. If my product could even slightly reduce that number, I could make a meaningful difference. From there (along with many months of intensive research and development, sacrifices only entrepreneurs can relate to, and a drive to create something I truly believed in), the TIARA Shower Cap was born.
But the journey didn’t end there. Losing my beloved grandma Alicia and aunt Ruth to breast cancer deeply influenced my mission. Their stories inspire me to eliminate harmful ingredients in products that women rely on each day. In 2023, I successfully launched my line of award-winning natural deodorants, offering peace of mind and top-quality ingredients to women and families seeking effective natural options.
The market is flooded with misinformation, and the lack of effective natural deodorants forced me to take action and offer a better alternative for women and families around the world. My products may be genius (in my humble opinion) but were born out of a deep desire to create good in the world, help others, and leave the planet in better shape than I found it.
A TIARA in every home. I invite you to be part of our incredible journey of leading change for our families and our environment.