OUR STORY

Maria Camila
Kerry
Julia
Maria Camila
Kerry
Julia
From Vision to Purpose

TIARA was created with one mission: to protect families from harmful ingredients found in everyday personal care products.

After losing her grandmother and aunt to breast cancer, founder Zuly Matallana began a journey to create safer, more sustainable alternatives.

In 2019, Zuly appeared on Dragons’ Den and won a deal for her first innovation—the TIARA Sustainable Shower Cap.

This patented, reusable, machine-washable cap is designed to last 4 to 7 years, replacing single-use plastic and redefining hair care sustainability.

With 1,000+ 5-star Amazon reviews, TIARA is now known as the most functional and eco-friendly shower cap on the market—reversible, breathable, waterproof, and perfect for all hair types.

Featured on Good Morning America, The View, and other major platforms, TIARA continues to lead a movement in clean beauty and everyday wellness.

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Empowered Together

Zuly is creating a movement of informed families who care about their health, their loved ones, and the planet.

Your health. Our mission.

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Building on that momentum, Zuly spent two years developing her next game-changing product: a natural deodorant that actually works. In May 2023, she proudly launched TIARA Natural Deodorants, formulated with 99% naturally derived ingredients, completely aluminum-free, toxin-free, vegan, safe for kids, and effective for 24-hour odor protection.

The response was overwhelming. Customers called it "the only natural deodorant that works" after trying countless others.

It quickly became an award-winning product, recognized by Skin Care Anarchy and embraced by families looking for a safer, more effective alternative.

Today, TIARA products are available at leading retailers like Amazon, Well.ca, Healthy Planet, Central Market in Texas, and more. Zuly’s mission continues to inspire families globally to make better choices for their health, their homes, and the planet—one product at a time.







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