Raising the Standards in Personal Care
The story behind TIARA, from a personal mission to a movement.
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For Every Family.
Zuly · Founder & CEO, TIARA Bliss Inc.
After years of searching for natural products that actually performed, Zuly set out to create something different. Not just "free-from" labels — but genuinely effective formulas she'd be proud to put on her own family.
She spent years researching, formulating, and testing. The goal was simple: a deodorant that targets the root cause of odor without blocking your body's natural detox process — and works just as well as anything you'd find at the drugstore.
The result? Featured on Good Morning America, Dragon's Den Canada (2019), Allure, The View, and Landman (Episode 9, Season 2). But what matters most to Zuly? The thousands of families who've finally found a natural that works.
"Zuly is creating a movement of informed families who care about their health, their loved ones, and the planet."
From Resilience to a Movement
Born from Resilience. Built with Purpose. Created for healthier families and a healthier planet.
TIARA was born from resilience, shaped by personal loss, inspired by sustainability, and driven by a mission to help families make healthier choices.
Founder and CEO Zuly Matallana has dedicated her life to education, wellness, sustainability, and empowering consumers through knowledge. Her journey has been defined by perseverance, innovation, and a desire to create products that make a meaningful impact on people and the planet.
Education Creates Change
Born in Colombia and trained as a journalist, Zuly began her career serving communities through education and social programs. Her work taught her the power of communication, knowledge, and community service.
Her passion for sustainability was sparked through the Yo Limpio a Puerto Rico (I Clean Puerto Rico) campaign, where she taught children and communities about recycling and environmental responsibility. It reinforced a belief that still guides her today: informed people can change habits, influence families, and protect the planet for future generations.
A Life-Changing Recovery
Shortly after graduating from university, Zuly underwent brain surgery. Serious complications temporarily took away her ability to walk and affected her senses of smell and taste. Through faith, determination, and perseverance, she fought her way back and learned to walk again.
That experience transformed her outlook on life. It deepened her appreciation for health, strengthened her commitment to helping others, and reinforced her belief that every day is an opportunity to create positive change. After recovering, Zuly dedicated herself to serving others and making a meaningful impact in her community.
Building a New Life in Canada
After concerns for her safety arose from her community work in Colombia, Zuly made the courageous decision to begin a new chapter in Canada. Arriving without an established network, she rebuilt her life from the ground up, and was inspired to write an e-book to help newcomers navigate the challenges of settling into a new country.
Over the years, she built a successful career in technology, banking, consulting, and international business development, including roles with Scotiabank and PwC.
The Entrepreneurial Journey
Zuly founded TIARA with a simple belief: everyday products should be better for people and better for the planet.
Combining innovation, sustainability, and education, she set out to create products that solve real problems while helping families make healthier choices. From a patented shower cap designed for exceptional longevity to award-winning natural deodorants made with sustainable ingredients, TIARA continues to prove that small everyday choices can create meaningful change.
The TIARA Shower Cap is designed to last for years, helping prevent an estimated 20 million disposable shower caps from entering landfills. Likewise, TIARA Natural Deodorants are designed with longevity in mind. While many deodorants last only a few months, a single TIARA deodorant can last up to six months, helping reduce container disposal and packaging waste by up to 67%.
At TIARA, we measure our impact through three key pillars: waste reduction, product longevity, and consumer education. By creating products that last longer, generate less waste, and empower families to make informed choices, TIARA is helping build a healthier future for people and the planet.
The Birth of TIARA
The inspiration for TIARA came from a simple everyday challenge. As a woman with curly hair, Zuly struggled to find a shower cap that was comfortable, functional, and durable. After interviewing nearly 500 women, she discovered that many shared the same frustrations.
Using their feedback, she developed a larger, reusable, and more comfortable shower cap designed to protect hairstyles without leaking, pinching, or leaving marks. The result was the patented TIARA Shower Cap: an innovative, reversible, machine-washable design created to last for years rather than days.
Dragons’ Den & National Recognition
Zuly's entrepreneurial journey reached a national audience when she pitched TIARA on Dragons' Den. Her innovative shower cap secured a deal with Manjit Minhas and Jim Treliving, bringing national recognition to the brand and validating her belief that sustainability and innovation can go hand in hand.
The appearance transformed TIARA from a startup into a nationally recognized Canadian success story.
Good Morning America, The View & Live with Kelly and Ryan
TIARA's momentum continued as the brand gained exposure across North America. TIARA Shower Caps became a recurring customer favorite on Good Morning America's Deals & Steals with Tory Johnson, reaching millions of households across the United States.
The brand was also featured on The View and Live with Kelly and Ryan, helping introduce TIARA's innovative products and sustainability mission to a broader audience, and establishing TIARA as a trusted consumer brand.
Sustainability in Action
What began as a solution for women with long and curly hair evolved into a product with measurable environmental impact. Today, more than 50,000 TIARA Shower Caps have been sold, helping prevent an estimated 20 million disposable shower caps from entering landfills.
The success of the shower cap reinforced Zuly's belief that small everyday choices can create meaningful change.
A Mission Inspired by Family
After losing her grandmother Alicia and aunt Ruth to breast cancer, Zuly became deeply interested in ingredient transparency and the personal care products families use every day. Using her investigative skills as a journalist, she spent years researching ingredients and developing a natural deodorant that met her standards for effectiveness, transparency, comfort, and sustainability.
Her mission was simple: create a natural deodorant that simply works.
The Launch of TIARA Natural Deodorants
TIARA Natural Deodorants launched with a vision to provide families with effective odor protection and greater peace of mind. Within one month of launching, the products secured placement at Healthy Planet, validating strong consumer demand for ingredient-conscious personal care.
Today, TIARA Natural Deodorants are sold across North America and have received multiple industry awards for quality, innovation, and wellness. Designed to last up to six months, they help consumers reduce packaging waste by up to 67%, supporting both sustainability and value.
Recognition & Awards
Recognized for her resilience, innovation, and purpose-driven leadership, Zuly has built TIARA into an award-winning brand focused on wellness, sustainability, and ingredient transparency. She has been named one of the Top 10 Latinas in Canada and one of The NYC Journal's Top 20 Female Entrepreneurs to Look Out For, and her journey continues to inspire families and entrepreneurs across North America.
Awards, Honours & Recognition
- Successful deal on Dragons' Den
- Featured multiple times on Good Morning America and recognized as one of Tory Johnson's favorite brands
- Featured on The View
- Featured on Live with Kelly and Ryan
- Nominated for WXN Canada's Most Powerful Women
- Shoppy Diversity Female Founder Award
- Skin Care Anarchy Top Picks Award – Best Natural Deodorant (Three Consecutive Years)
- Named one of the Top 10 Latinas in Canada
- Named one of The NYC Journal's Top 20 Female Entrepreneurs to Look Out For
- Entreprenista 100 Award – Best in Health & Wellness
- Selected for the Newtopia Conscious Beauty & Wellness Pitch
- Selected for BMO Wrap the Good (Two Consecutive Years)
- Selected among the Top 70 Companies Worldwide at Alibaba CoCreate
- Featured on Landman
- Selected by Startup CPG to Exhibit at Newtopia Now
Running With Purpose
Inspired by Terry Fox, Zuly runs with purpose. Every mile represents resilience, awareness, prevention, sustainability, and the families she hopes to serve. Like Terry Fox, she believes one determined person can inspire change and bring communities together around an important cause.
More Than Products
Zuly's mission is bigger than products.
She believes every person has a unique gift that can be used to create positive change in the world. During a powerful conversation with motivational speaker Jim Curtis, she was inspired by his message that our greatest challenges can become our greatest strengths.
After overcoming brain surgery, rebuilding her life in a new country, and turning personal loss into purpose, Zuly discovered her own superpower: educating and empowering families to make healthier choices.
Through TIARA, she combines innovation, sustainability, and education to help consumers better understand the products they use every day. Her goal is not simply to sell products—it is to inspire awareness, encourage prevention, and create a lasting impact on future generations.
Because sometimes your greatest challenge becomes your greatest superpower.
Natural. Effective. Peace of Mind.
Because every family deserves health, happiness, and a healthier future.
Four Values. Every Product.
